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After years on top, Nike suddenly looks like a world- class marathoner who, in midrace, questions whether he' s got what it takes to keep on running. This paper presented several strategic issues related to Nike.
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1 SWOT analysis First an overall evaluation of Nike' s internal and external environment ( SWOT analysis) will need to be made to address the strengths and weaknesses of the company, and the opportunities and threats facing the company ( Kotler et al, p. Pest Analysis Of Nike Essay Example for Free - Studymoose.
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